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Wednesday, 13-03-2024

A popular character with a guaranteed smile

Jan Breuer, Managing Director of mbw, will be bringing fluffy recycled sea creatures, Lanky Legends, mini heat pads and the cool tech gadgets from subsidiary to the PSI Live Talk.

The two partners were already exchanging ideas before Talk, show by the fact that MoPA has an entire room dedicated to the topic of plush. mbw has also provided us with new products for the museum shop, perfectly illustrating the history from the first teddy to today's sustainable new products.


This brings us to the first new product, the recycled marine animals. They are super fluffy and it's hard to believe that they are made from 100% recycled PET bottles.


mbw also offers clothing that is perfect for cuddly toys and can be customised with your own logo and in your own colours. Bodo the bear with curly plush demonstrates this at Talk in MoPA design with VR glasses.


The Lanky Legends are modern cuddly toys with loooong arms and legs in pastel-coloured corduroy. Perfect for school or kindergarten starters, as souvenirs at the zoo, product gifts for eye-catching marketing campaigns or comforters at the doctor's surgery.


The little heat pads shaped like bears, bunnies, pandas and foxes are also super cute. The cushions inside are filled with rapeseed, which can warm and cool at the same time.


Last but not least, mbw also has the practical tech products from its subsidiary An iPad case for children with a practical carrying handle helps to ensure the safe use of iPads in the classroom and playroom, but also reliably protects the tablet if it is dropped.the classroom and children's room, but also reliably protects the tablet if it falls. The bestseller among the robust cases is the shock-protected rugged tablet case with shoulder strap and hand strap with rotation and stand.